Blog Archives » Active Content - Professional Content Writer in Madison, WI

Pretty Photos Don’t Equal Sales: How to have a successful influencer campaign

November 6, 2018 by Monika

Does this influencer marketing headache sound familiar? You’ve invested in a handful of influencers for your product launch. They’ve booked the top fashion photographers. The images are exceptional—art you would hang on your walls. Your brand story never looked better and you netted a million views across all the social channels. But sales are mediocre … Read more Pretty Photos Don’t Equal Sales: How to have a successful influencer campaign

Brain hacks to defeat writer’s block

October 31, 2018 by Monika

Have you said something like this before? “Give me a microphone and an audience, and I can talk about a topic forever. But don’t make me write–I’ll go completely blank.” I’ve heard so many variations of this kind of writer’s block over the years. I agree—that blank screen or empty piece of paper is so … Read more Brain hacks to defeat writer’s block

Influencer Outreach: Top 5 Mistakes That Cost You $$

November 2, 2018April 18, 2018 by Monika

the 5 major mistakes you're making with influencer outreach

Are you seeing a 600% return on your influencer marketing investment? If not, you may be making one of these five common mistakes. 1. Choosing the Wrong Influencer Nothing will tank a strong outreach campaign like picking the wrong influencer. Your influencer should be your ideal customer. They should personify the customer profile you created when … Read more Influencer Outreach: Top 5 Mistakes That Cost You $$