Insights
Industry know-how to help you write strategically, better and faster.
Don’t water down your message with buzzwords or jargon. Readers grow immune to those once-punchy words. Words that started their lives as adjectives and then turned into verbs (or vice versa) seem to be particularly at risk of becoming overused corporate lingo. Instead, type that abstract buzzword into your favorite thesaurus. Choose a word that communicates what you mean. Be concrete. Be specific. I’ve seen and heard the word “actionable” so often lately that it … Read more 1 Easy Way to Strengthen Your Writing
Does this influencer marketing headache sound familiar? You’ve invested in a handful of influencers for your product launch. They’ve booked the top fashion photographers. The images are exceptional—art you would hang on your walls. Your brand story never looked better and you netted a million views across all the social channels. But sales are mediocre at best. What went wrong? Pictures don’t magically transform into sales. Successful influencer campaigns need more just than beautiful photos. … Read more Pretty Photos Don’t Equal Sales: How to have a successful influencer campaign
Have you said something like this before? “Give me a microphone and an audience, and I can talk about a topic forever. But don’t make me write–I’ll go completely blank.” I’ve heard so many variations of this kind of writer’s block over the years. I agree—that blank screen or empty piece of paper is so much pressure. Your problem isn’t a lack of ideas. According to Seth Godin, it could be a problem of not … Read more Brain hacks to defeat writer’s block
Are you seeing a 600% return on your influencer marketing investment? If not, you may be making one of these five common mistakes. 1. Choosing the Wrong Influencer Nothing will tank a strong outreach campaign like picking the wrong influencer. Your influencer should be your ideal customer. They should personify the customer profile you created when you branded your business and developed your product. Let’s say you want to market a new craft beer. It’s a … Read more Influencer Outreach: Top 5 Mistakes That Cost You $$